Atrocity literature and balanced Propaganda ⭐

Also published on Twitter

RWs forget so easily, man.

COVID was 4 years ago, and MAGAs have already slid the discourse into anti-vaxx nonsense rather than holding Libs accountable for their real crimes (lockdowns, brutally suppressing dissent, suppressing anyone who suggested variolation).

“Slid the discourse” is actually wrong because it implies agency on RWs’ part. RWs’ entire frame is reactive: they only discuss things when Libs bring them up, in their frame—so all libs need to do is focus on the weakest RW strawmen, and RWs will all metamorph into those strawmen.

(this is why I’m not a fan of the “we should just own it” meme. We should just own it if it’s really our beliefs—otherwise you are just letting your enemy define you.)

The more I grow up and witness events unfold, get memory-holed by RWs, and get rewritten by leftists in real-time—the open collaboration of UPA admin with literal terrorists, online censorship/cancel-culture, COVID authoritarianism, Delhi riots, the brazen totalitaranisms of the Obama and Biden administrations, the killing of Kanhaiya Lal, normalization of sunni extremism, rewriting of history to push the “Islamic golden age” narrative, Murshidabad—the more I realize:

RWs forget so easily, man.

After being defeated in a battle, they do not so much as record it—instead just breathe a sigh of relief (or worse, celebrate) that the battle is over.

All of these things are within recent memory, what to speak then of things from before my birth?

The Left on the other hand, are painstakingly counting every one of our “crimes”, compiling the charge sheet to read off at our Moscow Trials.

We need a tradition of Atrocity Literature—of recording the crimes of the Left-liberal Rāj—of tattooing “Kalpana was killed” and “Who is Ghajni?” on our chests—reminding ourselves everyday of who we are and why we’re fighting them.

Also published on Twitter

Wrong. Outside of very-online people like us, people need to constantly be reminded of what we’re fighting for and why.

It’s about tattooing “Kalpana was Killed” on our chests. We have suffered atrocities, and we will avenge them. Both must constantly be stressed.

Also published on Twitter

All three are important:

• māna/pride: ancient history, knowing +ve self-identity that is worth fighting for; avoiding subvertibleness
• manyu/indignance: atrocity literature, knowing why we’re fighting
• vīrya/will: inspiration from previous reconquistadors; will to power now.

Maurya, Mughal, Maratha. You must know all three.

Also published on Twitter

All successful mass-movements strike a balance between atrocity literature and victoriousness.

Communism, Left-liberalism, various Islamist movements, Zionism, Hindutva.

“We have been oppressed, but we are now rising up and will prevail” Every piece of propaganda must include both.

Also published on Twitter

“It’s always darkest before the dawn” is false.

What’s true is that man brings on the dawn only when he notices that it’s dark (and for this it should be bright enough for him to be awake).

Also published on Twitter

They have but what I am telling you is that the general psyche of Hindu society is that it is fired up more through triumphs and victories than even well meaning seethe directed at its persecution

That’s for when you’ve already built the consensus that your cause and anything you do for it is justified.

The related “our enemies are a very formidable force but our cause is justified, and we will prevail against them” is found amply in Indian literature.

Also published on Twitter

Complimenting your enemies for their strength was historically universal. You want to be known as the man who slew a dragon, not a guy who squashed a worm.

Moderns see e.g. praise of Karṇa’s skills in MBh and start worshiping him because they lack the concept of a Titanic Foe