Talk! All publicity is good publicity
One reason INC’s narratives are gaining dominance is that RW simply isn’t pushing any narratives of its own.
Think: 2019-20 where RW was constantly on the offensive (even if on useless bartan-banging/SSR nonsense), or Trump in 2016. “All publicity is good publicity” applies in politics like nowhere else.
Govt is doing a lot; many good things are happening, but in stealth—while RW-aligned media wastes their time making BREAKING NEWS out of random gossip, giving people the feeling “RW media doesn’t care about any important issues; only Cong/left is bringing up the important issues” (because Cong/left are the only ones spreading any narratives at all, albeit ones that are antithetical to Indian national interests).
Think about it. The main current things are being driven by:
- Congress (election denialism narrative)
- Trump (random chutiyapa)
- Supreme Court (anti-rabies vs pro-rabies)
- Pakistan (nuke threats)
WHERE ARE WE? Where were we in the discourse?
Follow-up questions. What sort of narratives might be valuable to inject into normie discourse? I can think of:
- Congress/RG is the vehicle for our enemies
- Pogroms against minorities in Bangladesh
- Murshidabad & other horrors under Mamata
- Deportations of Bangladeshi immigrants
- Halla-macha on stuff happening in humanities academia (both academic as well as the extensive rape/pedophilia culture)
- Karnataka fiscal woes
- Create some inquiry into USAID-funded orgs
- Eggspoze on online Congress-funded bhōsaḍpillers, spread news among SCs etc.
- Ws of govt
- TFR, nirṇaya-pilling (but this will require a mindset change at the very top as well)
Things are looking really bad politically.
- Every narrative being pushed in the discourse is a Cong/Left one
- normie-lib/instagram discourse is so far left to the point that the narrative is shit like “even Taliban realized the govt is being sexist by not inviting women” with almost nobody contesting
- BJP is the new Jesus, being pinned for the sins of Congress, Ambedkarites, 5 billion year Brahmanical patriarchy, femcels and somehow now the Taliban.
- our geniuses have no idea of the situation facing us, and are instead bhosaḍpilling against BJP because muh Anil Mishra based or whatever and saying retarded shit like “do you prefer Hindutvadi Congress or Bhimta BJP?”
- the actual BJP “IT cell” accounts are doing the exact opposite of microtargetting; coming HERE on twitter and big-braining TO ITS OWN BASE about how “Congress is the real conservative party” “Congress lawyer disrespected Ambedkar” and building resentment against itself. Meanwhile Congress/Left peddles its agenda to SCs/OBCs unimpeded.
- Aravind is busy doing stupid secular/Hamas-appeasing propaganda for some reason. The point of cultivating a Kautilyan astrologer-LARPer agent is to make him actually do useful things with the credibility earned from astrologer-LARPing.
And all this while BJP has been delivering the most in terms of actual policy value: Economic reforms through state and stealth at breakneck speed, Operation Sindoor (or rather all the indigenization & build-up over the past 10 years that it revealed), Bangladeshi deportations, slum nuking, infrastructure spree; and I’m sure a lot more to come once Bengal is liberated.
Yes I know BJP/RSS’s ground-game is still top-notch. But ground-game is like “studying for exams”, whereas what matters long-term is creating coherent narratives and winning over Elite/Midwit Human Capital and the Institutions, even if they are not electorally significant.
The bulk of the room for improvement lies among organic RWs/BJP supporters like us, who are doing the shoddiest job. But to suggest some things to the govt/BJP itself:
- purge leftists everywhere: Wire type outlets, humanities departments, whatever ooga-booga NGOs. These are the people protecting and running cover for every other enemy of the Indian nation; purging them from existence is the single-greatest achievement one can have in his lifetime. Their openly treasonous behaviour during Op Sindoor + USAID revelations provide the best opportunity for it.
- build a real, competent IT cell, focused on proper message discipline (figuring out—through internal debate and testing—what the right angle to take on a particular topic is, and pushing that out), microtargeting and using the most basic tricks to increase engagement that the opposition does.
- maybe start building up consensus to ban instagram. The image/video-first medium really lends itself to psy-ops by
cc: @amitmalviya @PMOIndia @narendramodi @BJP4India @BJP4Bengal @AmitShah