Talk! All publicity is good publicity

Table of Contents

Also published on Twitter

One reason INC’s narratives are gaining dominance is that RW simply isn’t pushing any narratives of its own.

Think: 2019-20 where RW was constantly on the offensive (even if on useless bartan-banging/SSR nonsense), or Trump in 2016. “All publicity is good publicity” applies in politics like nowhere else.

Govt is doing a lot; many good things are happening, but in stealth—while RW-aligned media wastes their time making BREAKING NEWS out of random gossip, giving people the feeling “RW media doesn’t care about any important issues; only Cong/left is bringing up the important issues” (because Cong/left are the only ones spreading any narratives at all, albeit ones that are antithetical to Indian national interests).

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Think about it. The main current things are being driven by:

WHERE ARE WE? Where were we in the discourse?

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Follow-up questions. What sort of narratives might be valuable to inject into normie discourse? I can think of:


–> atrocities under their governments or by their people –> retarded narratives and hoaxes they spread –> persecution of minorities in Pak/Bdesh

–> Congressi Rāj as third colonialism –> Indian leftist -> wignat pipeline –> Congress-Pakistan hyphenation –> eggjpoje Cong bhosaḍpillers among SCs –> USAID-funded leftist orgs

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Things are looking really bad politically.

And all this while BJP has been delivering the most in terms of actual policy value: Economic reforms through state and stealth at breakneck speed, Operation Sindoor (or rather all the indigenization & build-up over the past 10 years that it revealed), Bangladeshi deportations, slum nuking, infrastructure spree; and I’m sure a lot more to come once Bengal is liberated.

Yes I know BJP/RSS’s ground-game is still top-notch. But ground-game is like “studying for exams”, whereas what matters long-term is creating coherent narratives and winning over Elite/Midwit Human Capital and the Institutions, even if they are not electorally significant.

The bulk of the room for improvement lies among organic RWs/BJP supporters like us, who are doing the shoddiest job. But to suggest some things to the govt/BJP itself:

cc: @amitmalviya @PMOIndia @narendramodi @BJP4India @BJP4Bengal @AmitShah

1. Why the left incessantly agenda-peddles and “politicizes everything”, and you should too

While incessantly reiterating one’s core points at every opportunity makes one insufferably annoying as an individual, but is very valuable for your side, because it gets people to implicitly think “he’s right, just annoying”.

Ahaṃkāra-filled RWs are unwilling to sacrifice personal clout for the greater cause, so they prefer to do cloutmaxxing, epic-pwning and ched-LARPing—to the point that even BJP state handles want to do this, like the Assam handle below.

We should worship and adore those who do make the sacrifice (e.g. the BJP WB handle, or BOOMER SHERs like the Pradeep Gupta guy I just RTed) to compensate for the personal clout lost.

If you talk to a Leftist about tipping culture in America, he will immediately relate it to “corporations underpaying service workers”.

If a Leftist hears of any natural disaster or flooding, he will immediately relate it to “this is the result of unbridled corporate greed destroying the environment without regard for blablabla”.

If a Leftist sees a rape or honor killing in the news, he will immediately relate it to “Brahmanical patriarchy” (whatever be the identity of the rapist/honor killer).

You must learn to do this too.

Make the habit of pushing your agenda in everything you say. Pick some important narratives (all targeting Leftist and Muslims, or promoting Capitalism and TFR-maxxing), and relate everything to those narratives.

Always stick to those narratives with laser-like focus. Never deflect to big-brain about “women” or some random racial or caste group or whatever. All your other goals will follow, if and only if you purge Leftists.

Author: NiṣādaHermaphroditarchaṃśa (Mal'ta boy ka parivar)

Created: 2025-12-05 Fri 23:52